Social Media Toolkit

Please help spread the word about the 2018 Mendocino Music Festival using this social toolkit!

FESTIVAL INFORMATION

Saturday, July 7, through Saturday, July 21, 2018

Festival URL: mendocinomusic.org

Festival photos to download and use: http://mendocinomusic.org/media-resources/

Join us for the 32nd annual Mendocino Music Festival, featuring a wide variety of all kinds of music in one of the world’s most spectacular scenic and cultural locations. More than 30 varied concerts and events bring together performers and audiences with a deep passion for live music for one of the country’s most eclectic music festivals. For more than three decades, the Mendocino Music Festival has brought together a diverse group of committed professional musicians—some of them have been with the Festival since the beginning—guest artists and an extraordinarily devoted audience from all over Northern California and beyond. This mix of passion, live music and one of North America’s most spectacular coastal towns makes the Mendocino Music Festival a destination and a top annual music event. The 2018 Festival features a signature range of music from classical, jazz and bluegrass to zydeco, opera, Irish step dance, salutes to Bernstein and Chopin and more.

“It’s like taking a vacation with your favorite composer or performer in one of the world’s most beautiful places,” say Festival co-founders Allan Pollack and Susan Waterfall, whose vision together with the late Walter Green was to partner a vibrant arts community in one of the world’s most scenic locations with musicians from around the world, and it has resulted in one of the country’s “go-to” festivals. “We look around at rehearsals and performances on stage and in the audience and always see the faces of people who are passionate for great music. Whether people come for one concert from Mendocino or for a weekend or a week from farther away, the Festival brings together those who are passionate about all kinds of music and are looking for the unique combination of performances and place Mendocino offers. Mendocino is large and well-known enough for us to attract great names in music. Yet it is off the beaten track enough to remain one of those Festivals that maintains an intimate, special and inspiring feeling.”

Tickets: $15-$55 at www.mendocinomusic.org

Festival Listings

Mendocino Music Festival Facebook Page: https://www.facebook.com/mendocinomusicfestival/  

Share the official Festival Facebook page on your own personal Facebook page by clicking on the “share” button in top right corner, underneath the cover photo. Share to either a personal Facebook page or a public Facebook page’s timeline.

E-Mail And Web Sample Posts

E-mail & Web Sample Post (~350 characters):

Join us July 7-21 for the 32nd Mendocino Music Festival, featuring all kinds of music in one of the world’s most spectacular scenic and cultural locations. 30+ concerts bring together performers and audiences with a deep passion for live music. The 2018 Festival features a signature range of music from classical, jazz and bluegrass to zydeco, opera, Irish step dance, salutes to Bernstein and Chopin and more. Buy tickets at mendocinomusic.org

E-mail & Web Sample Listing Copy (~150 characters):

Join us July 7-21 for the 32nd Mendocino Music Festival, featuring all kinds of music in one of the world’s most spectacular scenic and cultural locations. Buy tickets at mendocinomusic.org

E-mail & Web Sample Listing Copy (~250 characters):

Join us July 7-21 for the 32nd Mendocino Music Festival, featuring all kinds of music in one of the world’s most spectacular scenic and cultural locations. Indulge your passion for live music in a breathtaking location. Buy tickets at mendocinomusic.org

Mendocino Music Festival Social Media Channels

Posting on Social Media:

  1. Please tag the Festival in every post you make on social media, and include the official Festival hashtag (#MendocinoMusicFestival) to contribute to the online conversation.
  2. Share your social media accounts for the Festival to tag you on our channels. The Festival will link to performers’ and partners’ social media accounts when provided and as appropriate.






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Sample Social Media Posts

Here are some examples of how we talk about the Festival on our channels:

Sample Facebook Posts:

From July 7 through 21, indulge your passion for live music in one of the world’s most breathtaking scenic and cultural locations for the 32nd annual Mendocino Music Festival. More than 30 concerts and events range from classical and opera to bluegrass, zydeco and even a little Irish step dancing thrown in to get your heart racing and your feet tapping. Get your tickets online today http://mendocinomusic.org/ MendocinoMusicFestival

It’s like taking a vacation with your favorite live music and musicians in a spectacular scenic location. Don’t miss the 2018 Mendocino Music Festival this July 7 through 21. Between more than 30 concerts and events to choose from, sample local wines, visit world-class art galleries, dine on a variety of different cuisines in dozens of restaurants and soak in the sun on spectacular beaches or take a hike on miles of trails. Get your Festival tickets online today http://mendocinomusic.org/ #MendocinoMusicFestival

July 7 through 21, the gorgeous seaside village of Mendocino will come alive with more than 30 concerts and events during the 32nd annual Mendocino Music Festival. Classical, opera, jazz, bluegrass, zydeco and more take center stage on the bluffs overlooking the Pacific. Get your tickets online now http://mendocinomusic.org/ #MendocinoMusicFestival

Sample Tweets:

Join us July 7-21 for the 32nd Mendocino Music Festival. Classical, Jazz, Opera, Blueugrass, Zydeco and more! Tickets @ mendocinomusic.org

Music brings Mendocino alive July 7-21 during the 2018 Mendocino Music Festival, featuring classical and jazz to bluegrass, zydeco and more! Tickets @ mendocinomusic.org

It’s like taking a vacation with your favorite music and musicians in a spectacular location at the Mendocino Music Festival, July 7-21. Tickets @ mendocinomusic.org

Sample Instagram Posts:

What makes a great summer getaway? How about friends, family, a spectacular location and live music in Mendocino! Enjoy all this and dining, outdoors, shopping and more July 7-21 during the Mendocino Music Festival. #MendocinoMusicFestival  #MusicattheEdgeoftheWorld

Indulge your passion for live music and enjoy one of the world’s most breathtaking scenic locations during the 2018 Mendocino Music Festival. Classical, jazz, opera, bluegrass, Zydeco and more take center stage. Between concerts and events, enjoy shopping, wineries and restaurants, the outdoors and just unwind. #MendocinoMusicFestival  #MusicattheEdgeoftheWorld

Can’t decide on a beach vacation or a cultural getaway this year? Do both at the Mendocino Music Festival July 7-21. Those with a passion for live music and the need to unwind in a spectacular natural setting will enjoy both amid the Festival’s 30+ concerts and events. #MendocinoMusicFestival  #MusicattheEdgeoftheWorld